Why Carlin Performance Group?
At Carlin Performance Group, we’re not just another digital marketing firm—we’re growth partners for eCommerce brands ready to scale with confidence.
Founded by James Carlin, a seasoned strategist with an MBA and over 12 years of hands-on experience in digital marketing, sales enablement, and performance optimization, Carlin Performance Group exists to help ambitious eCommerce businesses unlock their full potential and drive sustainable, profitable growth.
Proven Track Record in Performance Marketing
James’s career spans more than a decade of delivering real results for brands across a wide range of industries. With deep expertise in both paid and organic digital strategies, conversion rate optimization, and full-funnel sales growth, Carlin Performance Group brings enterprise-level thinking to every engagement—without the overhead of a large agency. Whether you’re looking to improve ROI from paid ads, build a scalable email strategy, or optimize your online storefront for higher conversions, Carlin Performance Group delivers clarity, consistency, and results.
We Shape Perception, Build Connection, & Fuel Growth
Long before a customer clicks ‘Buy,’ they’ve already formed an impression of your brand—often unconsciously. Strategic marketing shapes that perception. At Carlin Performance Group, this understanding runs deeper: one of our team leaders brings mental health expertise and certifications across multiple states, giving us unique insight into human behavior, emotional drivers, and decision-making psychology. This allows us to craft marketing strategies that don’t just sell, but resonate—building authentic trust and lasting connections.
At Carlin Performance Group, we don’t just create marketing campaigns—we engineer brand experiences that inspire trust, foster loyalty, and deliver measurable growth. What makes us unique is having a certified counseling professional on our leadership team—bringing a deep understanding of human behavior, trust, and motivation into every marketing strategy.
This human-centered approach goes far beyond surface-level metrics. While most firms focus only on impressions and clicks, we combine data-driven strategy, creative storytelling, and behavioral insight to help your brand not only elevate its image but also connect more deeply with customers. That’s how we turn interest into sales and transactions into relationships—giving your business the competitive edge to thrive in today’s crowded marketplace. This is why brands choose Carlin Performance Group over traditional firms—because we align marketing with both data and human psychology.